As the March Madness season kicks into full gear, organizations throughout the country will be seeking to capitalize upon the energy created by college basketball to host events and promotions. In doing so, however, it is important to remember that the phrase “March Madness” is a federally registered trademark owned by the NCAA. For full details on NCAA’s ownership of the trademark and how to avoid getting into a sticky situation regarding this phrase, please see our post on our Copyright & Trademark Matters blog.